Business Mentors to small and medium size businesses

Why Everything You've Been Told About
Advertising is Completely
WRONG!

And Why It Is Costing Your Business Thousands Of Dollars
Every Month… Maybe Even More

PLUS… 5 Key Advertising Secrets REVEALED!

FROM: Bob Lyon, Melbourne, Australia

If my name is somewhat unfamiliar to you let me (briefly) introduce myself.

As it says above my name is Bob Lyon and for the last 8 years I’ve been showing small and medium sized businesses how to increase their profits and make better use of their time. I’ve worked with Australia’s best copy writers who have produced over 10,000 money making ads and sales letters for 153 industries.

That’s right … on average these guys have written 3 ads a day, 5 days a week for the past 18 years or so – in fact it’s much more than that … but you probably wouldn’t believe me. When you work for an ad agency you sometimes have to pump out these ads like a sausage machine.

And not just any ads either. But ads that MAKE MONEY.

We have to.

Because if what we write doesn’t make big bucks … we don’t get paid! (Try asking any advertising agency to give you a money back guarantee and chances are they’ll fake a heart attack on the spot – just in the hope of averting your attention).

Now, under that kind of "make or break" pressure we've been forced to figure out one thing …

How To Create The Most Powerful,
Money-Making Advertising Humanly Possible

(Or face the reality of picking up our guitars and singing for our supper!)

In other words, we've discovered how to create advertising that makes tons of cash … and then a ton more.

CLICK HERE FOR YOUR FREE WEEKLY BUSINESS & MARKETING TIPS EMAIL

Now, let me create a picture for you of what it's like to have this type of advertising working for you…

The calls are from customers desperately wanting to buy what you've advertised. They're even asking you to put their order to one side so they don't miss out. They'll be down in a moment to pick it up.

Imagine you've just run an advert for your business, or emailed your database a special offer. Within minutes your phone begins to ring.

THAT'S ONLY THE START OF IT, BECAUSE ...The next minute, you start receiving faxes. These are from customers who couldn't stand being put on-hold. They were too scared they'd miss out!

So they faxed you an order straight away. It contains their credit card details too. So the sale is all but over and you've hardly done a thing.

Your email in-box is filling up with order notifications! People have ordered right off your website ... their credit card has been automatically charged ... and all you have to do is send your product off to them!

NOT ONLY THAT, BUT... Customers are virtually running into your store holding your ad. They want your offer and they want it now. They've got cash in hand and they're literally throwing it at you. In fact, they're desperate to have what you sell.

So has that scenario ever happened to you?

Well just in case it hasn't, here's proof
that it can happen very quickly and very easily:

	“Bob has been a wonderful sounding board for our business. He’s shown me by giving my clients what they want, I get what I want. At the same time I’ve been able to increase my fees and reduce the time it takes to serve my clients.” Ian Davis – Integrated Wealth Solution, VIC ------------- "We had run our own advertising many times before usually throwing together a photo and some words and getting a reasonable enquiry rate. But when we started using Bob's strategies our sales started to skyrocket. Our most recent newspaper ad has pulled 568 sales to date worth over $9000. We couldn't be more pleased." David Berrill - Bevic Auto Parts, VIC ------------- "I received a letter in the mail one day that literally changed our lives. It was from a company called The Better Business Report. My husband and I were battling to keep our doors open and at the time would have been better off working for somebody else earning wages. We met with Bob Lyon and he saw the potent ional in us and our business and offered to take us on as his client. I was apprehensive at first wondering how we could afford Bob's business coaching until I realised we couldn't afford NOT to have him. With Bob's professional coaching and motivation, he has helped us turn our business around. We have come from a disorganised, struggling mess with huge debt which were causing our personal life to suffer as well, to a well balanced, focused and profitable business. We now enjoy our life and our work; it's not just a job any more. We are building a secure future for ourselves and our children and are well on our way to being totally debt free. Thank you Bob, for all your help." Jason and Vicki Jarvis - East-Com Wreckers, VIC ------------- "Finally, I have all the tools I need to move my practice into a highly profitable enterprise, rather than a job that, although I love it, bleeds me dry financially and emotionally. The information that Bob shares is truly priceless. Thank you Bob. Everyone in business should do this for so many reasons". Hamish Everard, Naturopath, Pascoe Vale, VIC

Did you read the testimonials above?

Really? How would you feel is their results happened to YOU? Pretty good, huh?

The question is ..

How the hell do YOU (a business owner or
copywriter-in-the-making) do this?

How do you create this sort of impact with your advertising? It almost sounds too good to be true, doesn't it?
But it's not. I help business owners do it everyday.

And I want you to know something my little information seeking friend - THIS AIN'T NO 'TRY-HARD' SITE that some 'wanna-be' has just typed in to make himself look good.

We've done the hard yards. We've learned. We've written. We've tested. We've measured. And then gone back over the whole process again ... and again ... until we knew that what we were doing was the best. AND BECAUSE OF THAT ... now you can too.

This is a site where ... RIGHT NOW ... if you're smart, you should print these valuable pages out and keep them on file. That's how important these killer money-making secrets are.

And if you own a business ... or you need to attract customers to the company you work for ... you've just stumbled upon the very strategies that can do it for you in DOUBLE TIME. And TRIPLE TIME if you're good.

So let's get to it...

Here are 5 little-known secrets to get your sales taking off like a 747:

ADVERTISING SECRET #1:
Use A Headline

We once changed a headline for a client ... yes JUST the headline alone ... and his sales increased by 3,148% overnight!! Amazing, huh?

Look, by far THE best way to lock people on to your ad like a kid on a Snickers bar, is to USE A HEADLINE that blows them away.

And we’re talking about a headline that does more than tell people your business name. And one that does more than yell "CRAZY BOB'S SALE!"

We’re talking about a headline which virtually punches your prospect in the nose (in the nicest possible way of course), grabs them by the collar and says, "Hey pal, if you do just one thing today, make sure you spend just 30 seconds hearing what I've got to tell you!"

A headline like this for instance:

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WARNING:
If you're looking for a new car,
don't do anything until you read this:

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That's it! That's a 'killer' headline. (Of course, you can just adapt this headline to suit your business - because chances are that you're not selling a car, right? Hey, who knows. Maybe you are. Whatever.)

But if you just use this powerful technique alone - that is, putting a kick-butt headline at the top of any sales message you create - the amount of people that actually stop on your ad WILL increase dramatically.

Why? Because we've been trained to read headlines.

Don't you find the following true?: When you read a newspaper, don't you find yourself choosing which story you're going to read JUST by glancing at the headlines?

So do your customers. We all do. That's why it's so important that you don't waste this critical part of your ad.

Here's another drop-dead killer headline...

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Do you pay too much tax?
Read This Message Before You Make A
Mistake And Choose The Wrong Accountant!

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See what that headline does? It's only job is to get people to read your ad. Not to sell your complete product or service ... or to push your logo down your prospect's throat. Just to show them quickly and easily that by reading your ad, they WILL get help.

One thing you must understand (and you won't hear this from any wanky advertising agency either) -

FACT:

Your prospect doesn't care WHO you are,
until you can show them HOW you benefit them.

ONCE AGAIN (because it's so important):

Your prospect doesn't care WHO you are, until you can show them HOW you benefit them.

Memorise that.

And that's what a powerful headline does. It tells people "what's in it for them!" A key principle to follow if you want to create sales messages that make a lot of money.

Want to know how to change one word in your headline and multiply your response by up to 2,960%?

Simple. Use the most powerful word you can ever unleash on your prospects. The word...

"FREE!"

For example...

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"Free Report reveals..."

Or ..

FREE Offer To The First 30 People!

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An instant way to cut through the clutter.

Here's another response-blowing tip you've probably NEVER heard before, and which may have been holding you back from making extraordinarily huge profits...

By the way, the unconventional methods I'm recommending here may make you a bit uncomfortable. That's okay. Do you want pretty pictures ... or do you want results?

Results are what our methods are based on - and that's why you're visiting this site, aren't you?

Something else: This "unconventional" approach is also WHY many ad agencies and some marketing "gurus" aren't huge fans of ours.

Our ads don't fit their mould for beautiful, pretty, "professional," award-winning creations. I don't particularly care. We don't enter awards.

To me, the only ad that's worth anything is one that does what it's supposed to do - MAKE YOU MONEY. We've proven what works writing over 15,000 ads and sales letters ... and I want you to know how to do it too.

If you find someone who guarantees your money back if an ad doesn't work ... like I do ... then you'll know you've got someone worthwhile.

Moving on...

Believe it or not, you can make another slight change to your headline which can increase your results by up to 500%!!

See, you should always attempt to rearrange your headline to contain the words "how to."

So for instance we could combine a couple of the secrets I've just revealed to you (and add a sense of humour) to create a super powerful headline...

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"Free Report Reveals How To
Create Killer Advertising Like
Australia's Best Ad-Writers"

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What's more, you should create dozens of headlines like this. And then test a new one out every week till you find one that gets more response than any other.

Want to really make some impact? Here are some recent headlines we’ve created for some clients and ourselves. These are headlines which arouse uncontrollable curiosity:

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REVEALED!
The Sneaky Little Secret Banks Use To
Turn Their Foreign Exchange Mistakes
Into YOUR FAULT! (What you discover here
could be the most important news you read all day!)

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Here's another...

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The Embarrassingly Simple Secrets Of An
Expelled High-School Rebel, Who Consistently
Makes $27,000 On EVERY House He Buys In
Just 2 Short Years ... And The Best Part?
You Can See How He Does It For FREE!

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And here's a super headline for our latest course...

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"The Astonishing Secrets Of A Western
Melbourne Nerd ... Who Failed His High School
English Exam ... Yet NOW Writes Ads That
Bring In Thousands Of Dollars EVERY TIME!"

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Pretty powerful right?

And before we move on, I want to reveal something else. You may not be aware of this but, even if you don't have a product or service right now that you sell, you can still make money from what you've just discovered.

How?

Simply be the person
WHO CREATES THESE TYPES OF HEAD LINES
for other business owners!

You could literally just write headlines for a living. That's how powerful they are! And by doing them well you could help businesses increase their advertising response by 100% ... 200% ... even 500% if you're good!

And tell me a smart business owner who wouldn't mind paying you $500 to write a headline if it makes him $2,500 every time he uses it!!

Forward march...

CLICK HERE FOR YOUR FREE WEEKLY BUSINESS & MARKETING TIPS EMAIL

ADVERTISING SECRET #2:
Blatantly Tell People WHY
You Are Different From The Rest

You can't afford to be the nice, quiet business person who sits in the corner; doesn't offend anyone; and doesn't get noticed. This is your business and if you don't make regular sales - IT'LL BE QUITTIN' TIME for you faster than a speeding bullet!

We each witness at least 2,000 marketing messages a day!

So you must separate yourself from the competition as clearly as you can.

Discover, isolate, and dramatise ALL the reasons for doing business with you instead of someone else. Make it clear why someone should choose you.

Actually tell them...

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"Here are 5 irresistible reasons why
you should dine at Rick's Cafe!..."

1. You get the fastest service in town (and if you aren't seated within 2 minutes, we'll insist you have a cup of coffee - in our biggest mug of course - and a gourmet cookie on us!)
2. You'll find the biggest, best tasting meals by far (our chef is constantly reviewing the menu to make it just perfect)
3. You can join our "Lunch Club" and receive a FREE Lunch on every 7th visit (what a deal!)
4. Your lunchtime sandwiches come in your choice of 11 different breads (and if we don't have the bread you like, just let us know and we'll do our best to have it for you next time!)
5. And we have over 57 different coffees for you to try (the biggest range of coffees in the country! Yes, even bigger than that large American "franchise" which we won't name!)

You could keep that list going for as long as you had good things to say.

Absolutely cover your customer in clear, concise reasons why you represent so much better value than your competitors.

CLICK HERE FOR YOUR FREE WEEKLY BUSINESS & MARKETING TIPS EMAIL

ADVERTISING SECRET #3:
Sell The EMOTIONAL ...
Not The Physical

It doesn't matter whether you sell hardware, clothes, consulting services or whatever else.
People DON'T BUY what you're selling.

What do they buy? They buy WHAT THEY GET from what you're selling. And that's a critical secret that 9 out of 10 business owners don't realise. Now you do. Make sure you use it.

You don't buy a vacuum - you buy a cleaner house.

You don't buy a car - you buy a comfortable (and sometimes more prestigious) way to get around.

You don't buy an accountant - you buy an easier way to pay less tax.

Here's an example for you - Brett McFall wrote to promote his copywriting software ( that does most of the work for you - BURPIES). See if you can FEEL the emotion in the words...

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1. Virtually every word of your sales letter is written by Brett McFall - that's right, 95% of it has already been written by Brett (a copywriter with over 16 years experience in 153 different industries)
2. So you don't have to worry about "what to say" or "how to say it" (which is the biggest stumbling block stopping you from writing your own "killer sales letter" right now! But no more of that for you when you've got B.U.R.P.I.E.S. working for you)
3. You'll get a letter which is professionally written every time ... and so hot that it literally melts the screen, leaving you to worry about ... whatever it is you like to worry about .... ;-)
4. You'll have a magic formula working for you that He’s personally fine tuned over the past 10 years into a literally unstoppable combination (and that's the difference - his formula actually works)
5. Inside the first few seconds you'll have your best prospects saying "You know what? I want to know more about this..." - and that's the critical first hurdle that every marketer has to get over (most don't)

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So ... not just some boring words on a page, agree? The copy reveals the real benefits why someone would use our software. For example:

1. The excitement ...
2. the ease of use ...
3. the lack of effort required ...
4. the "magic" of his formula ...
5. to earn much more money. Get it?

People ONLY buy the emotional, not the physical.

In fact, you don't even really sell what you think you sell!

Yep. You think you sell hammers ... or you think you sell information products ... or you think you sell accounting.

Well you don't.

What you really sell is ...

SOLUTIONS

I know I don't sell information. Not by a long shot.

I sell holidays ... time at the beach ... fun with the family ... brand new cars. Get the picture?

That's what my customers really want when they invest any money with me - the END result. I simply help them to get those things through using my programs..

So what about you? WHAT YOU DO REALLY SELL?

CLICK HERE FOR YOUR FREE WEEKLY BUSINESS & MARKETING TIPS EMAIL

ADVERTISING SECRET #4:
Make An OFFER No-One Can Refuse

Let me ask you something:

If you were to make what you sell absolutely free, would it be easier to get it into your customers' hands?

Of course it would, right?

So realise that the real barrier to what you sell is THE PRICE. People are constantly evaluating whether they want to hand over the amount of cash that you are asking for.

They're not really "just looking" (as many people say they are). If it was free, they'd be ripping it off the shelf and taking it home faster than you can yell "thief!"

What they're doing is evaluating whether what you're selling is worth handing over a certain number of bills. Or whether someone else might take a few less bills for it. It's called shopping around.

So, what does this mean for you? Simply this:

If you can demonstrate to your customer that they get much more value - and I mean MUCH, MUCH more - than what they're actually paying, you won't have an ounce of trouble getting sales.

For example, if you're selling a coffee table for let's say ...$199. And everyone else is selling it at near the same price. You'll get the sale every time if you offer to:

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1. Throw in a table cleaner valued at $19.95 (real cost around $3)
   
   
2. Plus throw in a Free Report on "10 Easy Ways To Keep Your Furniture Looking Like New" (something you and your team can whip together in about 20 minutes on any PC), valued at $21
   (real cost 90c)

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Are you getting the idea? Because what about if you go even further and ...

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1. Organise a deal with a local restaurant for a "50% OFF Voucher" valued at up to $40. It costs you nothing, and it's a great way for the restaurant to have you advertise them
   
   
2. What about if you get the local cinema to also give you a "2 for 1 Voucher" (again, no cost to you whatsoever, but worth at least $10 or more to your customer)
   
   
3. What if you then tell your potential customers "Don't pay for 7 days, and if you don't like it, bring it back - no charge! And you can keep the bonuses as our thank you for trying it out!"

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Man that's a strong offer, right?

Do you see what you've just done here? You've added around $90 worth of EXTRA value that's cost you virtually nothing. And you've delayed payment for only a week. Yet in your customers eyes, your offer spells value that makes you the only business to shop with.

Does that make sense? Easy.

CLICK HERE FOR YOUR FREE WEEKLY BUSINESS & MARKETING TIPS EMAIL

ADVERTISING SECRET #5:
Prove What You Say Is TRUE

Want to spur sales on even more? Good. Then USE PROOF.

If there's one thing in this world that we're all developing a healthy dose of ... it's LACK OF TRUST.

We see people getting ripped off on the news. We read about it in the papers. Current affairs programs slap us in the face with a new scandal every day.

It's only natural that we all become a bit more
guarded about people trying to sell us things.

Well your customers feel exactly the same way about you (apart from those you've developed a relationship with of course). And so you have to face it head on.

What's the easy way? Simply show your potential customers how other people have faired when they shopped with you. How?

Use testimonials.

Why do you think those late night commercials selling fitness equipment, weight loss products, make-up and more ... are 90% testimonials? BECAUSE THEY WORK! As cheesy as some of those seem - they work.

For example, here are some more testimonials from my own files...

	Having run newspaper ads for which we got little or no response. We asked Bob to help us write a sales letter using the information from Inside Secrets of Advertising. The results were astounding. We took over $20,000 in the first 3 weeks and the work is still rolling in. Nick Papas – Montmorency Service Centre, VIC ----------------- We purchased a Beauty salon only to discover there were few customers. We needed paying customers fast. Using the principles discussed in “Inside Secrets of Advertising”, we sent a sales letter offering a terrific Mothers’ Day special. The customers started coming and the business became profitable after the first two weeks. Krestyna Batty – Effective Aesthetics, VIC ----------------- Its thanks to Bob that I have been able to consolidate a lot of my small business knowledge to become a business speaker and consultant. Its been a privilege to work with Bob and I would recommend him to anyone looking for a genuine, knowledgeable and caring, business coach”. Silvia Wright-Davies – Wright Choice P/L, VIC

Now, there's something very special about the way these testimonials are written. Did you pick it?

These testimonials are completely BELIEVABLE. Why? Because they contain the endorsee's full name. That's the key. Not ... "A.N. from NSW" - testimonials like that scream "FAKE!!!!!!" Which defeats the whole purpose of using a testimonial in the first place.

So in every ad you run, show proof of what you say is true. Insert 2 or 3 testimonials from your satisfied customers. But ONLY if you can use full details. Some of mine even carry phone numbers and website addresses, so that prospects feel even more secure that the person EXISTS.

Now, what you've just read is 5 "killer" secrets for
making MASSIVE AMOUNTS OF CASH
From your advertising

So, let's stop and think about this for a moment …

Why did I reveal this information to you? Well, I've already listed my reasons, but the main thing I want to draw you attention to is this: You probably won't make a cent from this information!

Yes, I'm being brutally honest with you here. That's because if you're like most of the business owners I talk to, you're making the one critical mistake that's stopping you from making tremendous profits in your business.

The One Critical Mistake You Are
Making That Is Keeping You Stuck

You're constantly looking for new ideas and concepts to apply to your business … Right?

So why in the heck aren't you getting the results you want? I'll tell you. Here it is …

You don't need more ideas. You need structure.

How do you eat an elephant? One bite at a time. How do you build a business? One idea applied at a time.

What I'm saying … is … it's about doing LESS. Chunking down the information and work you need to do ONE task.

Just one.

One idea applied is worth hundreds of times more than 10 ideas sitting on the shelf. Right?

How you can get unstuck, breakthrough your own
glass ceiling and bring more profits, leads and new
clients into your business

Many business owners both online and offline regularly ask me for the best, easiest and most profitable way to build their business and transform their ads. Normally you'd have to pay thousands of dollars to get the inside scoop on how to do this.

So I've been asked to put together a program that DOES answer these questions … that provides the essential information you need to know to rapidly accelerate your profits, but at only a fraction of the cost it would normally take.

WELCOME TO THE BETTER BUSINESS
REPORT MENTORING PROGRAM

The mentoring program is a "behind the scenes" look at how my clients make their cash - the stuff we don't just tell anyone ever, not at any price.

I'll show you the silver bullets - the answer to your prayers that normally would not be available to most business owners - it's the unfair advantage - the inside running on what really works.

The program delivers rock solid techniques on how to get amazing results from your marketing and advertising and I'll show you how to do a "before and after" marketing makeover (just like the TV home shows do) and reveal the hidden millions locked inside businesses that even the most experienced business owners can't see.

The program is a finely distilled system of the most powerful and easy strategies for mining the gold in any business. It's the essence of simplicity, the laser like focus that will raise you up from the dog fight that is business today, and put you on a pedestal where making money is easy and predictable, and your competitors will become your fans out of sheer respect.

So why don't I take you through the program one step at a time…

Weekly E-Classes delivered
directly to your inbox (Valued at $1164)

Once a week you'll receive hot-off-the-press bulletins about where the fast cash is, complete with a step by step, blow by blow action plan of how to turn this marketing technology into money in the bank.

Each lesson is about 4-6 pages long and will focus on one KEY area of your business.

One area. That's it.

At the end of each weekly session I'll give you Action Steps to put that week's lesson into practice. But by providing you with ONE lesson each week I effectively chunk down the huge mountain of information about growing a business into ONE bite size chunk you can manage.

These weekly lessons are vitally important to your business, and quite frankly if you never paid attention to any of the other information I'm going to give, you will still make so much more in increased sales and profits that it would justify your participation in the program many times over.

Here's just some of what you'll discover in the weekly e-classes:

• Why you are always one good sales letter away from having all the money you need!
• 6 cash generating tips guaranteed to make your prospect take immediate action!
• The basics of writing good ads!
• The finer points of writing great ads!
• Which option pulls best … telephone, mail or fax? You'll never guess the answer which will surprise and enrich you beyond belief!
• Two magic words that can quadruple the responses of your ads … overnight!
• Why competing on price alone will put you out of business in a heartbeat … and how to persuade your customers to happily buy what you're selling … even if it's more expensive!
  
• How to make a 15 second change to almost any sales message which sometimes increases responses
  by 2,200%!
• How to make your Yellow Pages ads as much as 750% more profitable!
• The most important component of an ad … and … how to make a slight change to increase your results by
  up to 500%!
• How to start your ads and get your prospects attention, and the insiders secrets to keep them glued to
  YOUR ad any time of the day!
• The secret technique that instantly doubles the profit of your full page ads!
• How to get orders from people who have already decided not to order!
• The real reason why people don't buy from you … and what to do about it!
• How to turn refunds and complaints into sales!
• How to totally eliminate all doubt and scepticism from the mind of your prospects!
• 3 insider secrets for making your prospects get off their butts … whip out their wallets … and give you their money NOW!
• How to ferret out the real reason why people buy from your competition … and why not you!
• How to write cash generating ads … even if you failed English at school!
• The 10 biggest advertising mistakes you can make and why they're costing you money!
• The 4 most important and overlooked questions to ask before you can write money making ads and sales letters!
• The 9 steps you must follow to write emotion filled, profit generating ads and sales letters that your prospects can't resist … no matter how hard they try!
• 8 proven ways to make your ads scream out to your prospects demand their attention and leave your competition in the dust!
• How to multiply the pulling power of your ads with "credibility boosters" so your prospects believe every word you say!
• How to make your prospects salivate with overwhelming desire for your product … and take action now!
• The 1 "hidden reason" why people don't respond to your ads … and how you can guarantee the cash register rings every time!
• 13 amazing trade secrets you can use to rivet your prospect to your ads!" How to make an offer that overcomes all buyer resistance … and leaves your prospect gasping in disbelief!
• A real life analysis and critique of ads and how you can discover my simple secrets to multiplying the profits of
  any ad!
• How to develop a successful way to capture interested prospects at very little cost no matter what business
  you're in!
• Why a brochure is not meant to sell … and what you can do with it to create a storm of hot new leads!
• How to fill a seminar with interested prospective clients and patients!
• The secret to making a website capture … hundreds, even thousands of fresh leads eager to buy your product
  or service!
• How to use dirt cheap classifieds to attract more leads to your business!
• The most important thing you could ever learn about putting out advertising that sells!
• How to use direct mail to increase your sales and profits!
• How to use telemarketing to "bump" the response rate of all your direct mail promotions!
• How to get 500% more readership of your ad simply by changing the layout!
• How to gather testimonials that are worth their weight in gold!
• How to make it even easier for prospects to take action rather than do nothing!
• How to show your prospects a distinct advantage for choosing you above and beyond your competitors!
• How to create instant credibility with an industry newsletter … and … how to make it a real cash flow generator!
• How to instantly disarm scepticism - even the most critical curmudgeons won't stand a chance against this!
• How to double your marketing results by monitoring your promotions!
• The right and wrong methods from following up interested prospects!
• How to make powerful offers to instantly attract new customers to your business!
• How to keep your current customers coming back … so they never go to your competitors!
• How to wring thousands of dollars out of people you'd long ago written off as never buying!
• How to use your customer list to build your direct mail business!
• The real reason why people don't buy from you … and what to do about it!

And much more …

Interviews with experts (Valued at $468)

Once a month I'll send you up-close, members only, revealing insights into how some of Australia's marketing and advertising gurus make their cash. The interviews are chock full of practical, actionable information for you to use in your business immediately. The subjects vary from sales, marketing, copywriting, direct mail, and the internet - everything you want to know about.

We work tirelessly on your behalf to cash in on our relationships with marketing and copy writing gurus around the country to get you the stuff you desperately want and that others have to pay through the nose for … and I'm virtually giving it to you - because you're special … you're V.I.P. members. You no longer have to stand in line waiting for this information … you go straight to the front and yet you don't have to part with barely a cent.

I'll take time out of my busy schedule to take you by the hand and lead you through the marketing wilderness and add a magic touch to your marketing so it too brings in profit on virtual autopilot - meaning your advertising will become the type that others hold up as pure genius and try to emulate but can't because they don't know the true inner secrets of their workings. I'll be ripping apart ads that suck and putting them back together to make them millionaire makers

You can e-mail or fax me directly for help with any of your sales letters, ads, web sales letters, Goggle adwords, referral letters, lead generation sequences, print advertisements, radio or even TV and I'll critique it, and offer you ideas and suggestions to make it a real money spinner.

Unlimited e-mail access (valued at $2500)

If you have any questions about advertising, marketing, getting new leads, reactivating past clients, winning new clients, improving your headlines, expanding upon existing offers, cash flow … anything and everything related to growing your business, you can e-mail me directly and I'll answer your question for you.

Consider how valuable this e-mail access is worth to you. If you're stuck for a good headline for your ad … send me an e-mail.

If you want to know how to get more referrals … send me an e-mail

If you want to know how to get more $$$ out of each sale … send me an e-mail

I'll get back to you usually within 24 hours (often less).

This e-mail service is IDEAL for times when you're reviewing business plans, wrestling with problems or need someone else's viewpoint or you're simply stuck for an idea.

But the best part is that it's included FREE with your membership.

Special Offers And Discounts

You'll receive special offers and discounts on business building, copy writing, web design and marketing, lead generation and many other products and seminars. My goal is to find enough discounts and deals during the year to return your investment in the Better Business Report Mentoring Program by 300%.

Now let's talk about your investment.

But before I do …

Let me ask you a question, have you ever opened a book, ordered a course or joined a membership program that was so loaded with information that you had NO idea where to start? Sure you have. There's so much information for you to digest you have absolutely NO idea where to start … right?

So what happens?

You try and get through some of the information, but before long you feel so overwhelmed … so darned frustrated by the sheer volume of the information …

You Do Nothing With It And It
Collects Dust On The Shelf!

What A waste of money, right?

When I first decided to create this program I didn't want YOU to be overwhelmed with information. I wanted to do everything I could so the information you got met 3 criteria:

1. It was proven, profitable information I use in my own businesses … and my client's businesses … to dramatically (and massively) multiply profits, win more leads and attract more customers.
2. It was actionable information you can quickly use. Everything I've put together is designed so it's in bite sized chunks you can quickly and easily digest.
3. And that the information would save YOU time and money by focusing on techniques that work rather than useless rhetoric.

Information overload is such a problem nowadays we are all getting stuck in the mud. So many books. So many e-mails. Seminars. Workshops. So much information.

It's enough to give you a headache.

Well, the Better Business Report Mentoring Program is designed to "mute out" all that other stuff and get you focused on ONE THING AT A TIME.

One APPLIED IDEA is worth hundreds of times more than an idea that is lost in the ether, never to be put into action.

Ask yourself …  

• Do you want powerful techniques for generating as many leads as possible - HOT qualified leads too, not just lookers?
• Do you have marketing strategies and systems that magnetically attract all the new clients and customers you'll ever need?
• Do you want the secrets of powerful closing techniques (both online and off line)?
• Do you want my insider tips for crafting powerful offers and attention grabbing headlines?
• Do you want techniques, strategies and PRINCIPLES for pumping maximum selling power in your ads?

If you answered Yes! To any of these questions then the Better Business Report Mentoring Program is for you.

You should know the program is only open to 100 members. No more. This is because of the high level of personal attention and focus you get as a member.

I have to limit the number to 100 so that each member gets the proper attention they deserve.

You should know I have 17 members who have already joined the program …

I only want to work with 100 focused business owners and entrepreneurs no more. No less. And right now I'm accepting applications.

Now let's talk about your investment

If you went to top copy writers like Brett McFall, Pete Godfrey or Alexi Neocleous to write a sales letter they would charge you at least $10,000 for standard copy. If you needed a landing page, auto responder e-mail sequence and so forth it would set you back $15,000 plus …

Their clients don't mind. After working with them one client brought in $70,128. Another made $117,251.23 with copy written for them.

Sit down with these guys for a full day's consulting would set you back a cool $3,300 (which clients happily pay for).

So how much would you expect to pay for a coaching program that had the potential to put thousands of additional dollars in your pocket?

Well it's less than you think.

Investment in the Better Business Report Mentoring Program is only $97 per month. A painless drop in the ocean for any business owner determined to grow their business and take it to the level they dream about.

I don't need to tell you what an incredibly low price this really is. Think about it for a moment. You'll receive weekly e-classes hot of the press with ONE key area of your business to work on … interviews with experts where they reveal how they make their cash …unlimited e-mail access to ask all those questions you wanted to know the answers to … sales letters and ad critiques … and special offers and discounts for business building, copy writing, web design, marketing and lead generating products and seminars.

And that's only a small sample of what you'll get!

All told over, say a 12 month period you will be getting $6,632 worth of value for only $97 per month!

Or look at it another way …

The Better Business Report Mentoring Program is less than $22.33 per week or $3.19 per day, that's less than a cup of coffee at Starbucks.

But wait there's still more. In order to give you 100% assurance that the techniques you'll discover are proven money makers … and that they can be applied in your business … I'm generously willing to extend to you what may be the most ridiculous guarantee you've ever heard of.

If you jump into my mentoring program right now, you'll probably be making the best business decision of the year.

But I'm going to sweeten the deal. In fact I'm going to REALLY SWEETEN the deal, this way there's absolutely no doubt whatsoever you won't jump into this now.

Here's the deal: Agree to a one month's trial subscription to the Better Business Report Mentoring Program and in return you'll receive 3 FREE bonuses seconds after you enrol.

You'll get instant gifts, money making reports and inside secrets from the "Get-Go". Check em out …

INSTANT FREE GIFT #1 - The Three Hidden Gems For Building Any Business … FAST! (Valued at $39)

INSTANT FREE GIFT #2 - How To Make Your Business Card A Potent Selling Tool (Valued at $39)

INSTANT FREE GIFT #3 - Twenty Eight Ways To Multiply Your Profits (Valued at $49)

Now you're probably asking yourself why in the world are we giving away so many valuable bonuses and "one to one" attention for free … just for agreeing to a trial subscription to my mentoring program?

Why am I willing to deliver all these bonuses the moment you decide to give it a try?

The answer is simple: I want to take away any reservation you may have about joining the program. Frankly I want to make this the best business mentoring program available.

By giving you so many FREE bonuses the INSTANT you join is my way of establishing trust and credibility in your mind.

The way I figure it is this. If I overload you with you with many free high value bonuses within minutes of taking the program, the paltry $97 per month I'm asking for membership will pale in comparison to the highly profitable opportunities I'll point you towards in your business.

It doesn't matter what business you're in, you need this information. You need the kind of insights, breakthroughs and revelations you won't be able to find anywhere else. In fact, the only way to get them is from somebody who is willing to give you the whole farm.

And that's what I'm going to do for you.

There's no fluff, no fillers, not even any hidden sales pitches.

Making your business soar is the foundation of your wealth and prosperity. It's your "Cash Cow". That can bring in the "Big Bucks" for you.

I've had years of experience helping business owners like you pump up their wallets, fatten their bank accounts and fill their businesses with more profits.

It's a big step I know. But if you're gonna get anywhere in business, you need these kinds of insider secrets watching your back.

Whether you're on the web, doing mail outs, in a traditional business, wholesaling, running ads or just ready to kick your entire marketing machine into overdrive, you need this information.

You'll get high end sales tactics that literally force your customers to buy … how the best marketers in the world pump their online and offline businesses with hungry to buy leads and clients … how to really sizzle all your advertising and marketing efforts … avoid the costly mistakes many of your competitors are making … and how to turn their mistakes into increased profits and results for yourself.

But perhaps you're concerned this isn't the program for you. With so much information out there claiming to hold the "magic ticket" to set your business (and life) free, it's no wonder you might be feeling a tad reluctant.

That's why I'm going to offer you an absolutely unconditional "Take-it-to-the-bank" guarantee. A guarantee that will peel away every layer of doubt you may have …

You can still get 30 days e-mail access to me!

Yep, You can e-mail and ask questions for 30 days even AFTER you're no longer a member!
I insist the risk is on my shoulders. Not yours. Think about it: What's the worst case scenario? After 30 days you ask (and get) a full refund, and you'll be left with some of the most cutting edge advertising and marketing secrets anywhere, plus get 30 days more e-mail access to me.

Every business can wildly profit from the secrets I share in the Better Business Report Mentoring Program.

It doesn't matter how young or old you are. If you're rich or poor. Male or female. If you have the desire to learn and take action, it's only a matter of time before what I reveal will mean cash in your pocket.

But it's more than that …

I teach principles of persuasion NO MATTER WHAT YOU SELL! That's why they're called principles. They're timeless and universally applicable.

Everything in the Better Business Report Mentoring Program is based on human phycology - how people actually behave.

When you understand how to influence you're prospects decisions … the secret and closely held conversations taking place in their brain, you can begin to ethically manipulate their habits, changing their behaviour.

Force them to give you their money.

Think about what this program could mean for your business, and your life. Imagine the future that could be yours if you had access to my killer (and proven) money making secrets and strategies.

A year from now your business could be at an entirely new level … soaring levels of profits … hoards of new customers … advertising response rates through the roof. Your business could be flooded with cash.

I want to do everything in my power to get you to TRIAL my mentoring program. I know once you join, you'll become hooked for life.

And one of the best ways I know to do that is to create an offer that is simply too good to resist.

So …

When you decide to join up for a TRIAL membership, and for whatever reason you find it isn't for you … not only will you get your full investment back.

You can still keep the free bonuses

Yes, you can keep all the free and the private one on one attention even AFTER you've requested a refund.

Think about what this means to you. You can join the mentoring program … take advantage of all the incredible world class money making business information I share.

You can put the FREE reports to immediate use in your business. You can send in an ad for me to critique and I'll give you specific actionable ideas to multiply the profitability of your ads immediately.

And hopefully if all goes according to plan, you'll begin to make way more money … boat loads of cash coming into your business … hoards of new leads and clients beating a path to you.

If you're not entirely satisfied with the results for ANY reason, you can get a full and complete refund of your investment, and the bonuses are yours to keep no matter what!

What could be easier than that?

If you're already taking advantage of the free ad critiques, more power to you! I hope they serve you well in your business and make you a mint!

This Means The Only Way You Can Lose Is If You DON'T At least
Try The Better Business Report Mentoring Program

By Joining The Program You Can Only Come Out Ahead
That's Fair - Don't You Think?

So you're worst case scenario is that you:

•  Put down your $97 right now
•  You get weekly e-classes, interviews with experts, e-mail access, even a FREE ad critique
•  You get 30 days to try it out. All at NO risk
•  You get the best advertising and marketing secrets for your business
•  And you leave this experience with every single cent you've invested back in your pocket … PLUS … at
   least $300 worth of gifts from me. (That's right every single thing I've told you about in this letter is
  YOURS TO KEEP.
  
  Or...

If you don't think the program is worth at least ten times your Investment you can get all your money back and owe NOTHING.

Now We Can't Be Any Fairer Than That Can We?
We're Accepting Applications Now -
But Only If You Qualify

We're accepting applications to the Better Business Report Mentoring Program now. But before you go ahead and decide to join the program, you must first meet fairly strict qualifications criteria. Why? Two reasons:

1. For your protection. Frankly, I don't want to waste your money on an admittedly intensive program like mine unless you're ready for it. Otherwise you're just going to waste your money.

2. As dedicated as I am to helping my members produce the best results with the least amount of risk, time and effort, the truth is I can't help everybody. This is because; the way some people think means it's impossible to help them change their results. I want to sure the people who join are ready to make the changes NOW and reap the rewards of those changes NOW!

If you pass the qualifications criteria below (and I ask that you answer these questions honestly) then you're welcome to come aboard. If not, then I recommend you stand a side for the time being and consider joining when you're ready.

Last Minute Surprise Bonus - FREE One On ONE
Business Consultation Exclusively To
The First 12 New Members

The doors are open for the program right now! So to get it off to a big start, I'm going to offer an incredible high value "Last Minute" FREE bonus.

Here's the scoop: I'm going to give a handful of the fastest acting members a one on one personal coaching consultation.

Logistically, with a hundred members this would be impossible to manage. With all my other demands it just wouldn't be possible to help so many people and give highly specific business advice.

That's why I've decided to make this available to the first 12 new members who get in first.

To understand the value of this FREE bonus, I normally charge between $250 and $500 for a one on one consultation.

This is a real bonus you're receiving! And you can only get it if you're one of the first 12 new people to enrol.

You know what? Even if you felt the rest of the program was an absolute waste of money, this bonus is so valuable it'd be worth staying on for just that alone.

If you have questions on cash flow, websites, copy writing, advertising, marketing, lead generation or new product development … virtually anything to do with your business … you can discuss it with me personally.

Do you have any idea how valuable that could be for you?

Imagine receiving INSTANT solutions to the problems you're facing in your business. Quickly … easily … no hassle.

Well, now you can.

And you won't have to pay the $250 - $500 consultation fee to get it.

But don't delay on this. The moment we hit the quota, I'll have to take this bonus away … FOREVER!

Whilst I'm obviously going to benefit financially from this mentoring program, It isn't my dominate motivation.

I'm making reasonable money as it is.

The far more important point is me helping you attain practical results in your business … that is $$$ - over and ABOVE what you're getting now.

That is skills and abilities you KNOW you wouldn't have without this coaching.

Listen: the truth is, whether you join this program or not will make little difference to my financial statement. But that isn't the case for you. Choosing to join or not join the Better Business Report Mentoring Program can have a significant effect on your future. This could be your turning point …

Speak to any successful person and he or she will tell you there are two or three major turning points in their lives. Pivotal moments where a paradigm shift took place that affected the REST of their lives.

Will this be your turning point?

Please consider what will happen to your life if you don't join me … don't come on this journey with me … and don't start to utilize the awesome and powerful strategies I have to share with you.

A year from now you know what your life and business will be like. You will continue struggling day by day. Slaving away in a business that's making your life miserable. Running ads that are causing a severe drain to your back pocket and cash flow.

Now consider what your life would be like if you DO join the Better Business Report Mentoring Program. Before you know it, your advertising rates can be soaring. You could be attracting more hot leads and customers than ever before, your business could be flooded with cash.

But most importantly: the increase in profits will give you the life you desire - fishing, travelling, spending quality time with friends and family. Perhaps you'd sell your business and pocket a massive cash windfall.

Imagine how that would feel!

Yes, it's obvious. With the profits comes freedom to do the things you love. And all you need to do is give yourself the greatest chance of experiencing all these wonderful benefits is take part in the Better Business Report Mentoring Program.

Remember: you have a FULL thirty days entirely at OUR risk. If the program's not for you, I'll refund every cent
you've paid!

I Hope to hear about your profitable successes soon.

Warmly

Please Note: Your email address is completely safe.
It will only ever be used by me to send you THE BETTER BUSINESS REPORT.
It will never be sold to anyone else. And you can unsubscribe at any time.

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